Last updated: 21 July 2026

1. Introduction

Studio Tally Ltd ("Studio Tally", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, create an account, complete our health forms, book classes, purchase memberships or use our services.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

By using our website or booking services, you acknowledge that you have read this Privacy Policy.

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2. Data Controller

The data controller responsible for your personal information is:

Studio Tally Ltd

Unit 4B, Onyx Business Park
Enterprise Road
Roundswell
Barnstaple
EX31 3ZD
United Kingdom

Email: hello@studio-tally.com

Website: www.studio-tally.com

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3. Information We Collect

Depending on how you interact with Studio Tally, we may collect the following information:

Personal Information

• Name

• Date of birth

• Postal address (where provided)

• Email address

• Telephone number

• Emergency contact details

Health Information (Special Category Data)

To help ensure your safe participation in Reformer Pilates classes, we collect information including:

• Health questionnaire (PAR-Q) responses

• Medical conditions

• Injuries or physical limitations

• Pregnancy or postnatal information

• Recent surgery

• Information relevant to safe participation in exercise

• Approximate body weight where required to ensure the safe use of Reformer equipment

This information is classified as special category personal data under Article 9 of the UK GDPR.

Booking Information

• Class bookings

• Attendance history

• Membership details

• Class pack information

• Purchase history

Payment Information

Payments are processed securely through TeamUp using Stripe, including Apple Pay and Google Pay where selected.

Studio Tally does not store your full payment card details.

Website Information

When you use our website, we may automatically collect information such as:

• IP address

• Browser type

• Device information

• Website usage data

• Cookies and similar technologies

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4. How We Collect Your Information

We collect information when you:

• Visit our website

• Submit a contact form

• Subscribe to our mailing list

• Create a TeamUp account

• Book a class

• Purchase a membership or class pack

• Complete health questionnaires, waivers or other forms

• Contact us by email, telephone or social media

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5. How We Use Your Information

We use your personal information to:

• Create and manage your account

• Process bookings and payments

• Deliver Reformer Pilates classes

• Assess your suitability to participate safely

• Provide appropriate exercise modifications where necessary

• Contact you regarding your bookings or membership

• Respond to enquiries

• Improve our services

• Meet our legal and regulatory obligations

• Send marketing communications where you have chosen to receive them

6. Lawful Basis for Processing

Under the UK GDPR, we process your personal information using one or more of the following lawful bases:

• Performance of a contract – to provide classes, memberships and services you have requested.

• Legal obligation – where we are required to comply with legal obligations.

• Legitimate interests – to manage and improve our business, maintain accurate records, communicate with clients and ensure the safe operation of our studio.

• Consent – where required, including marketing communications and certain processing of health information.

For health information (special category data), we process this information only where permitted under Article 9 of the UK GDPR, including with your explicit consent and where necessary to protect your vital interests or provide our services safely.

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7. Marketing Communications

If you subscribe to our mailing list, we may send you information about:

• Studio news

• New classes

• Events

• Workshops

• Promotions

• Special offers

You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at hello@studio-tally.com.

We will never sell your personal information to third parties for marketing purposes.

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8. Sharing Your Information

We only share your personal information where necessary to operate our business.

This may include:

• Wix (website hosting and contact forms)

• TeamUp (booking management)

• Stripe (payment processing)

• Apple Pay and Google Pay (where used)

• Professional advisers, insurers or legal advisers where necessary

• Regulatory or law enforcement authorities where required by law

All third-party providers are required to process your information securely and only for the purposes of providing their services.

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9. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we will ensure appropriate safeguards are in place, such as the use of adequacy regulations or approved contractual safeguards, to protect your personal information in accordance with UK GDPR.

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10. Data Security

We take appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, disclosure, alteration or destruction.

While we take reasonable steps to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

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11. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to:

• Provide our services

• Meet legal, accounting and insurance obligations

• Resolve disputes

• Maintain appropriate business records

Health information will only be retained for as long as reasonably necessary and in accordance with applicable legal requirements.

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12. Cookies

Our website uses cookies and similar technologies to ensure the website functions correctly, improve user experience and understand how visitors use our website.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings at any time.

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13. Your Rights

Under the UK GDPR, you have the right to:

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request erasure of your personal information where appropriate

• Request restriction of processing

• Object to processing based on legitimate interests

• Withdraw consent at any time where consent has been relied upon

• Request the transfer of your personal information where applicable

• Lodge a complaint with the Information Commissioner's Office (ICO)

These rights may be subject to certain legal limitations.

To exercise your rights, please contact us using the details provided below.

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14. Children's Privacy

Studio Tally's services are intended for individuals aged 16 years and over unless otherwise agreed.

We do not knowingly collect personal information from children without appropriate consent where required by law.

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15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or services.

The latest version will always be available on our website.

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16. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact:

Studio Tally Ltd

Unit 4B, Onyx Business Park
Enterprise Road
Roundswell
Barnstaple
EX31 3ZD

Email: hello@studio-tally.com

Website: www.studio-tally.com

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17. Complaints

If you have concerns about how we handle your personal information, please contact us first so we have the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk